Disney says Tiana is a retail hit — so far

Featured, Jason Garcia, News — By Jason Garcia on November 19, 2009 at 1:31 pm

The Walt Disney Co. says its newest princess is already flexing some retail muscle.

Disney’s consumer-products division said this week that merchandise featuring Princess Tiana and other characters from The Princess and the Frog are outselling other Disney princess merchandise by “double digit percentages.”

Disney says more than 45,000 dolls have been sold, including 17,000 last week. At Disney Store outlets across the country and online, Princess Tiana role-play dresses are selling above any other princess dresses. And Disney says one major, though unidentified, retailer reported that The Princess and the Frog bedding has sold almost triple the amount of regular Disney princess bedding.

Of course, it is not unusual to see an initial merchandise burst when a major new character is introduced. The test will be whether Tiana and The Princess and the Frog have any staying power. The movie will be released Dec. 11.

More on how important Tiana and the film are to Disney — particularly its theme parks — here.

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